Case Study
Brand Update
UI/UX Design
Branding Design
Design Brief
The project aimed to rejuvenate Smart2nd’s brand identity with a contemporary and visually appealing design. The objective was to transform the brand to significantly improve its market relevance and enhance its perception among a younger audience.
1. Logo & Colour Update
2. Retain Illustration Style
3. Colour Uniformity
4. Younger Audience
01. Brand Update
02. Illustration Style
03. Brand Colour Application
04. Social Content
Challenges
Refreshing Smart2nd’s brand posed several unique challenges and to address these challenges, several strategic actions were taken:
5. Modernized Logo and Visual Identity
The logo was redesigned to be more modern and versatile, ensuring it functions well across various media. The new colour scheme was carefully selected to appeal to younger demographics while maintaining a professional look.
05. Old vs New
05. Updated Brand
6. Refined Illustration Style
The beloved illustration style was preserved but refined to align with the updated brand identity. This continuity helps retain the brand’s charm while enhancing its modern appeal.
06. Old vs New
7. Cohesive Colour Palette
A new, cohesive colour palette was developed to replace the chaotic colour scheme. This not only unified the brand’s appearance but also improved visual communication.
07. Brand Colour Application
8. Targeting a Younger Audience
The brand needed to be transformed to make it more attractive and relatable to younger consumers. This required a thoughtful approach to the visual elements and the brand messaging.
08. Social Media Content
Reflection
Maintaining Smart2nd’s illustration style while extensively updating other brand elements was particularly intriguing. It required a creative blend of respect for the brand’s history and a bold approach to modernization. The outcome was highly successful, exceeding expectations by achieving a refreshed brand identity that resonates well with the target audience while maintaining its unique character.
Conclusion
The brand update was enthusiastically received, both internally and by the market. The new identity has improved visual appeal and strengthened the brand’s position in a competitive marketplace, making it more relevant and appealing to younger consumers.