Branding

PARATUS

Branding & Identity
Art Direction

Brief
The family's motto, "Always Prepared," has been given a modern redesign inspired by a traditional crest. The new design keeps the classic look of the crest but with cleaner lines for a more noticeable symbol. The design remains true to the motto's meaning but presents a contemporary take on a traditional crest design.

1. Modern
2. Contemporary
3. Refreshed