Lamitak Vol.1
Lamitak
Campaign
Print Design
Social Media Content
Design Brief
To produce the Lamitak Vol.1 Catalogue with precision and a suite of consistent and compelling collateral for a multifaceted campaign spanning print, digital, and exhibition mediums. The key was maintaining the integrity and consistency of the Lamitak brand throughout the campaign.
1. Catalogue
2. Campaign Ads
3. Other Peripherals
4. Social Posts
1. Lamitak Vol.1 Catalogue
2. Visuals + Ads
3. Other Peripherals
4. Social Posts
Collaterals Produced
The Lamitak Vol.1 Catalogue was created meticulously to serve as the foundation for the launch of the new collection, and worked closely with the marketing and social media team to develop a range of materials for the campaign. Print ads were designed for Ark Journal and other notable interior and home design publications. Postcards were created to capture the essence of the campaign and the Lamitak brand, providing a tangible touchpoint for the campaign. Engaging social media posts were crafted to enhance its online presence and encourage engagement. Related materials, such as calendars, labels, measuring tape, and wooden pencils, were produced to support the campaign and reinforce the brand's message, ensuring it aligned with its overall aesthetic and message.
Reflection
This project exemplified the role of strategic design in successfully launching Lamitak's new collection. Creating a visually cohesive narrative across diverse platforms and materials ensured that every touchpoint resonated with the campaign's core message and upheld the brand's prestigious reputation. The meticulous attention to detail and the adherence to a unified branding approach were critical in the seamless introduction of the Lamitak Vol.1 Catalogue, fostering a memorable and impactful campaign.